Do you think puzzles are children's toys?

A few days ago, there was news that due to the impact of the epidemic, most people were staying at home, so there were a few things that saw a surge in sales worldwide, such as books and toys. NPD data shows that US toy sales increased by 26% in March, and among them, building set games increased by 76%, and puzzle games were even more powerful, with an increase of 228%! The situation in Europe is similar.

The reason for such a high growth is because Europe and the United States have always been the largest market for jigsaw puzzles, and jigsaw puzzles are one of the most popular games for European and American families. More importantly, puzzles in Europe and the United States have never been just "children's games", but suitable for all ages.

It is also because of the performance of the European and American markets that the toy industry has always believed that the acceptance of jigsaw puzzles was late, especially in China, which largely regards jigsaw puzzles as children's games, but is the biggest potential market for jigsaw puzzles.